Rivers of Steel

Tour Anytime Identity

Like a "Choose Your Own Adventure" Book, But Digital

Tour Anytime is a suite of self-guided cell phone and MP3 tours featuring the historic and cultural heritage of southwestern
Pennsylvania. Created by the Rivers of Steel National Heritage Area, its partners include various organizations who have created tours as part of the project, including the Sprout Fund and the Frick Art & Historial Center.

Our Work

The identity development included doing a brief audit of the genre, provision of a communication brief, then development of a logo, tagline, and style guide.

We applied the identity to a range of materials within the initiative, including brochures, curb markers, and a website. Since it’s an ongoing project, new tours with these associated materials are still being produced.