Pittsburgh Arts & Lectures

Communication strategy, editorial design, messaging, naming, visual identity, website

We helped Pittsburgh Arts & Lectures wrangle their family of successful programs into a single cohesive visual identity.

Close-up of a newspaper page featuring a headline about Diane Rehm with her photograph, showing a woman with white hair speaking into a microphone.

With several popular programs, some running concurrently, Pittsburgh Arts & Lectures needed a way to communicate about their events as programs created and presented by their organization.

First, we revised their existing logo. Then, to dispel the confusion of its stand-alone program names, we renamed each program and paired it with the name of the organization to deliver a family approach to the visual identity.

A colorful infographic titled 'Pittsburgh Arts & Lectures' showing five programs with their logos and descriptions: Ten Evenings, Poets Aloud, Words & Pictures, New & Noted, Made Local.
Close-up of a printed page featuring a book cover titled "The Immortal Irishman" by Timothy Egan, along with text about an event or presentation scheduled for Monday night.
Event poster for Pittsburgh Arts & Lectures, celebrating ten evenings with ten authors, attracting 18,702 listeners, shown over an image of a speaker on stage in a large, historic auditorium filled with audience.

Using a strategy that uses the creative and emotive content of their programming, we redesigned the season brochure for the long-running Ten Evenings series of lectures as well as the organization’s website.

Promotional webpage for Annie Proulx's book signing event at Carnegie Music Hall, April 20, 2017, featuring a black and white photo of Annie Proulx, a book cover image for 'Barkskins', and a quote about ending a novel.
Design mockups of promotional materials for Pittsburgh Arts & Lectures, including flyers and banners with contact info and a quote by George Saunders about contentment.

Another project

Carnegie Museums

A name, visual identity, and website were all part of the task for promoting the first-ever programming collaboration of the four Carnegie Museums of Pittsburgh.

Brochure for the event 'Becoming Migrant' showcasing a group of black and white dairy cows grazing on green grass and black and white puppies. The brochure includes details about the event's date, April 5-27, 2018, and mentions topics like art, science, and passage.