Shiftworks Community + Public Arts
Naming, messaging, communication strategy, visual identity
Striking out on their own as an independent nonprofit, we helped the 20-year-old organization shift into a new name, visual identity, and communication strategy.
The deep changes to strategy and identity incorporated input from a wide range of stakeholders, including artists, staff and board members, and Pittsburgh community residents. These perspectives reflected Shiftworks role in supporting people to shape the physical, cultural, and social fabric of their communities.
And the resulting picture directed us towards an energetic and vibrant identity of an organization in motion, at work.
We worked closely with Shiftworks, formerly the Office of Public Art, to redesign the second and third editions of this guide to works of public art in three Pittsburgh neighborhoods.
The pocket-sized, 186-page guide features beautiful photos by Renee Rosensteel; details about each artist, history, and materials; and custom fold-out maps wrapped in a rich charcoal cover with white-gloss foil titling.
Don’t have a copy of the book yet?Download one or all of the tours.
Another project
More than tool for their fundraising campaign, the multi-materials book also emphasizes the beauty and significance of craft.
