Trying Together
Editorial design, naming, visual identity, website
We helped PAEYC with a comprehensive redevelopment of their visual identity, including a new name for the 50-year-old organization.
Photo by Heather Radecki
After consulting with a large and diverse group of stakeholders, we developed a new visual identity that evokes the content of their work as well as their playful spirit.
Using the emotions that both children and their caregivers experience in a day, we devised a broad set of icons that feature a range of feelings, from happy to teary, OK to frustrated. The primary logo is comprised entirely from the curves, lines, and squiggles of these facial gestures.
We redeveloped their primary communication materials, including their website and various print pieces, which feature photographer Ben Filio’s touching moments between children and their caregivers simply trying together.
Another project
An updated visual identity and website helps the organization to connect celebrated authors with the community, elevate civic discourse, and inspire a passion for the literary arts.
