Trying Together

Editorial design, naming, visual identity, website

We helped PAEYC with a comprehensive redevelopment of their visual identity, including a new name for the 50-year-old organization.

Art direction for Trying Together with baby with curly hair looking to the side while sitting at a table with colorful images and toys, wearing a patterned bib and shirt, with blurred background.
Logo and visual identity for Trying Together featuring a stylized smiley face inside a circular outline, glowing in pale yellow against a black background.

Photo by Heather Radecki

After consulting with a large and diverse group of stakeholders, we developed a new visual identity that evokes the content of their work as well as their playful spirit.

A magazine cover featuring a young girl with braided hair and an animated expression, with large faded yellow text overlaid on the image reading "Start" and other words related to trying and road.
The image features colorful text in a stylized font that says, 'Trying to talk Cooler,' with 'Trying' and 'to talk' in orange and 'Cooler' in blue.
Cover of a program book for the 2025 Annual Celebration of Early Childhood Educators Dinner, featuring a group of smiling women standing together, with event details printed at the bottom.
An airport terminal with a large digital billboard promoting fixed child care costs, stating $6.65 billion is lost every year when families can't find child care, with a sign for passport control below the billboard.
Illustration of a smiling face with an orange circle outline, accompanied by a blue circle with the text 'Trying together' inside.
Cover of a community report booklet featuring a photo of two young girls smiling and sitting close together in a classroom setting with colorful toys in the background.

Using the emotions that both children and their caregivers experience in a day, we devised a broad set of icons that feature a range of feelings, from happy to teary, OK to frustrated. The primary logo is comprised entirely from the curves, lines, and squiggles of these facial gestures.

Orange circle with skull and snake design inside, resembling a stylized Halloween or Day of the Dead decoration.
Smiling face emoji with an open mouth and smiling eyes, surrounded by a large orange circle.
Line art illustration of a pacifier, with a handle at the top, a circular shield, and a nipple at the center, in light blue color.
Blue app icon with a circular outline and a small horizontal bar inside, resembling a power button or a setting icon.
Green speaker icon with circular design on a black background.
Illustration of a bicycle with a green wheel and black frame.
A minimalist icon of a water droplet inside a circle, with a glow or highlight around it.
Group of six women standing together indoors, smiling and posing for a photo at a social event.
Orange and black speaker cone with a smaller circle inside, on a black background.
A young girl with braided hair and a headscarf sits at a table, holding a puzzle piece in a classroom with other children and educational posters on the wall.

We redeveloped their primary communication materials, including their website and various print pieces, which feature photographer Ben Filio’s touching moments between children and their caregivers simply trying together.

An open brochure on a wooden surface shows a timeline related to early childhood education initiatives and organizations from 1963 to 2020, with yellow circles and connecting lines.

Another project

Pittsburgh arts & lectures

An updated visual identity and website helps the organization to connect celebrated authors with the community, elevate civic discourse, and inspire a passion for the literary arts.

A promotional flyer for Pittsburgh Arts & Lectures announcing 10 evenings with 10 authors and 18,702 listeners, featuring an image of a speaker on stage at a large concert hall filled with an audience.