The Andy Warhol Museum

Communication strategy, messaging, naming, signage, visual identity

Commissioned by the The Pop District, in partnership with The Art Supply Co., we transformed the interior of the nearby North Shore Garage. The environmental signage includes a suite of colors, numbers, artwork info, and images of Andy Warhol’s work across the six levels of the garage.

Our 20-year partnership with The Warhol includes establishing the long-running Sound Series identity and designing the museum’s brochure.

Environmental signage design for a parking garage show two elevator doors in a white wall with the number 2 painted in pink on either side. There is an Andy Warhol painting of a dog on the wall between the elevators.
Environmental signage design for a parking garage with an indoor elevator lobby with two elevators, decorated with bright yellow walls featuring large, colorful Andy Warhol portraits of women.
Environmental signage graphic design for a parking garage with an empty rooftop parking garage with parking and exit signs, a small building with windows and a door, city skyline in the background, clear sky.

The museum’s partnership with the George Eastman House brought rarely shown silent and early sound films from the Eastman collection exclusively to Pittsburgh.

Environmental signage graphic design for a parking garage with a concrete stairwell with beige metal railings, a red door labeled '4' with a black-and-white face image, and a blue door with an Andy Warhol screenprint in the background.
Graphic design of George Eastman House film series brochures designed for The Andy Warhol Museum arranged on a gray surface, including one featuring a woman with short hair and smiling, and others displaying various images and text.
Graphic design of Sound Series flyers designed for The Andy Warhol Museum laid out on a surface, featuring images of performers and event details.
Graphic logo design for the logo for The Andy Warhol Museum's Sound Series.

Our identity for Sound Series, the museum’s live music series, is anchored by undulating, almost aural, typography paired with professional artist imagery.

Graphic design for a flyer for the Andy Warhol Museum's Sound Series event featuring Bill Callahan at Carnegie Lecture Hall in Oakland. The poster includes a picture of Bill Callahan with ticket prices and contact information.

How do you create a brochure to showcase a museum with some of the most legendary art in the world? Keep it simple.

Graphic design for a brochure for the Andy Warhol Museum featuring a black and white artwork by Andy Warhol of a large screenprint of Marilyn Monroe.
Graphic design for the Andy Warhol Museum brochure featuring the title 'the artist' in large pink letters on the left side, a black-and-white portrait of Andy Warhol with a vintage camera on a tripod.
Graphic design for a publication for The Andy Warhol Museum with a page featuring a photograph of a man wearing a fedora, plaid shirt, and sitting with a quote about his storytelling talents.

A booklet for the museum’s multi-year arts series, Off the Wall, featuring nationally acclaimed performing artists.

Graphic design for the The Andy Warhol Museum brochure featuring images of Andy Warhol's art and exhibits, placed on a wooden table.

Another project

Pittsburgh Arts & Lectures

For 30 years the organization has brought acclaimed authors to Pittsburgh to speak to a community of readers, writers, and listeners. Through a new visual identity, messaging, and website, we helped them talk more successfully with you.

Graphic design and logo for the Pittsburgh Arts & Lecture's program brochure featuring Diane Rehm with a photo of her speaking into a microphone, and a smaller image of the book cover titled 'On My Own' by Diane Rehm